Go-to agencies have
one thing in common:
They do what it takes.
When you’ve got that critical, board-level project and you need to absolutely nail it with no time to spare, you need an agency that will pull out all the stops to get it right. That’s how 23K has earned our go‑to agency reputation among many of the world’s most renowned companies.
Soothing Your Pharma Agency Pain Points
AWS re:Invent Walk‑on Videos
SAP Concur Be Ready Campaign
AWS re:Invent Walk-on Videos
Visionaries of the Stadium
The Brief
We received a call that went a little like this...
"We need two world-class videos to introduce a group of the most prominent figures in generative AI for our largest customer event of the year. The event is being held at Allegiant Stadium and the videos will be played on the Jumbotron. The speakers are located in various parts of North America. You would need to film them all next week. Oh and you have less than 4 weeks to deliver the final approved videos for the event. Can you do it?"
Absolutely.
Our Results
Our team sprang into action. Within days we were on planes, crisscrossing North America to capture interviews and b-roll footage with the leading minds in AI. We faced unpredictable schedules, often not knowing if an interviewee would even be available. When the fifth interviewee couldn’t make it, we pivoted and devised a plan B—all with less than two weeks to spare.
Despite these challenges, our team delivered two stunning walk-on videos in time for the event. The audience at Allegiant Stadium was captivated, and the event was a resounding success.
Services and Deliverables
Research and Discovery
Strategy
Brand Messaging
Collateral
Realtime Experience
Video Production
Project Management
Talent Sourcing
Soothing Your Pharma Pain Points
SAP Concur Ready Campaign
SAP Concur Be Ready Campaign
Aligning Perceptions for a Flexible and Enduring Global Campaign
The Brief
SAP Concur is the world’s leading brand for integrated travel, expense, and invoice management. Embarking on shaping its 2024 Global Integrated Marketing Campaign, this sub-brand of SAP corporate came to 23K aiming to enhance global campaign materials with a unifying creative concept. The creative wrapper would be applied to specific activation assets, primarily focused on the activation components of campaign activity, driving global consistency and efficiency. The goal was to create a messaging and creative concept broad enough to resonate across companies of different sizes and audiences, including finance, travel, IT, human resources, and procurement. Flexibility within the campaign was paramount to allow for several iterations over the course of its 12-month duration.
Our Approach
Our approach involved the development of a broad and flexible messaging and creative concept with global appeal that represented SAP and the SAP Concur sub-brand. The emphasis was on conveying SAP Concur’s readiness for change, and creating differentiation from competitors by highlighting the platform’s ability to handle the opportunities and obstacles that come with business growth, even within tight budget constraints. Clear usage messaging and creative guidelines were established, allowing both global and local teams to seamlessly adopt the creative concept in their respective campaigns.
Results
The outcome of our efforts was a successful alignment of the campaign brand with the corporate SAP brand, ensuring a cohesive visual identity and a versatile and captivating message. This concept resonated with the campaign's objectives, offering flexibility for multiple iterations throughout the entirety of the campaign run. Aligning internal and external perceptions while overcoming challenges along the way, our team executed a successful and effective global campaign.
Highlights
Strategy
Brand Messaging
Motion Design
Video Production
Project Management
AWS re:Invent Walk-On Videos
Soothing Your Pharma Pain Points
Case Study
Soothing Your Pharma Agency Pain Points
Indication
23K is indicated when you need an agency that has what it takes to go the extra mile in creating innovative campaigns and targeted design for the pharmaceutical industry. 23K has been shown to work with companies of all sizes within this rapidly changing industry.
Consistent results were seen among diverse groups of patients and healthcare providers. 23K Studios is not indicated for use by agencies desiring tired, bland design and unimaginative campaigns.
Efficacy
25+ years of experience, for a proven track record working with pharma companies both big and small
15+ brands or disease states supported
Proven effective in direct-to-physician, direct-to-patient, above-brand and corporate level initiatives
Dosing
- 23K’s services are delivered in an easy-to-use manner
- For the maximum benefit, should be taken regularly
- Flexible dosing – we can fit in however you need us
Risks & Side Effects
- Contraindications: None. We play nicely with everyone
- Side effects may include: reduced stress, better sleep, improved QOL, and more, knowing 23K has it handled
Access & Support
Our project managers and team are here to help answer your questions and develop new campaigns to further your goals and most effectively reach your audience. The team you meet at the beginning of your project will be the team that supports you day in and day out! Our strategy of consistent personalized support and communication has meant long-lasting, trust-filled relationships between our creative agency and our pharmaceutical clients.
AWS re:Invent Walk-On Videos
SAP Concur Ready Campaign
Meet your
Super-Innovative, Highly Adaptable, Go-To
agency.
We’re 23K – a team of dreamers, innovators, and doers who love to run with big ideas. We take on tough puzzles, mix in some unique perspectives, and add a dash of tech-wizardry to create outcomes that blow minds and change the game. At 23K, we’re all about turning ‘what ifs’ into ‘heck yes’ moments.